Search results for " Wine attributes"

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Factors affecting consumer preferences for “natural wine”: An exploratory study in the Italian market

2020

PurposeThe aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine.Design/methodology/approachThe research is experimental and investigated the purchasing intentions of 613 Italian wine consumers within a hypothetical setting. In order to elicit WTP for natural wine, a multiple price list (MPL) in a comparison with one bottle of conventional wine, with an average price of €5 was adopted. To understand which quality attributes of wine affect the consumers' WTP for natural wine, a Tobit regression model was implemented.FindingsTh…

Winemedia_common.quotation_subjectConsumer choiceExploratory researchPurchasingWillingness to paySettore AGR/01 - Economia Ed Estimo RuraleBusiness Management and Accounting (miscellaneous)Sustainable consumptionQuality (business)Consumer choice Consumer preference Environment Health Italy Sustainability Sustainable consumption Wine attributes Wine consumption Wine qualityBusinessMarketingConsumer behaviourFood Sciencemedia_common
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